TL;DR
For items that move or power on, a short clip proves they work. Add video and full-angle coverage to build trust and cut no-shows on higher-value items.
Photos show what an item looks like. Video shows that it works. For anything mechanical or electronic, a short clip of the item powering on or running removes the biggest doubt a buyer has, which is whether they are about to buy something broken.
When video earns its place
- Electronics powering on and running through basic functions.
- Appliances starting up and cycling normally.
- Anything with moving parts, like a reclining chair or a drawer glide.
- Instruments or speakers, where sound is the whole point.
- Higher-value items where a buyer needs extra proof to commit.
A ten-second clip of a TV displaying a clear picture or a blender running does more than a paragraph promising it works. It is proof, not a claim, and proof is what gets a cautious buyer to drive across town for a higher-priced item.
Cover every angle
Beyond video, full-angle photo coverage matters for anything a buyer commits to sight unseen. Front, sides, back, top, and underneath if relevant. Gaps in coverage make buyers assume you are hiding something, so leave no angle to the imagination.
Match the effort to the value. A cheap item does not need a video, but a higher-priced appliance or electronic earns one. The extra proof is what closes the sale and prevents the buyer from backing out when they arrive.
Common questions
When is a video worth adding to a listing?
For anything that powers on or moves - electronics, appliances, instruments, or items with moving parts. A short clip proves the item works, which is the biggest doubt a buyer has on higher-value purchases.
Does the video need to be edited?
No. Skip music and editing. Just show the item doing its job clearly and steadily. A plain, honest clip of the thing working is exactly the proof a cautious buyer wants to see.
How long should the clip be?
Short - around ten seconds is plenty. Long enough to show the item powering on and functioning normally, short enough that a buyer actually watches it. Focus on proving function, not showing off.
Do I need video for every item?
No. Match the effort to the value. Cheap items do not need a clip, but higher-priced appliances and electronics earn one because the extra proof closes the sale and prevents buyers backing out at pickup.
How many photo angles should I include?
Enough that nothing is left to the imagination - front, sides, back, top, and underneath when relevant. Gaps in coverage make buyers assume you are hiding a flaw, so cover every angle on items they commit to sight unseen.
Does video really reduce no-shows?
It helps, because a buyer who has seen the item working is more confident it is worth the trip. Proof of function removes a major hesitation, which means fewer cancellations on higher-value items.
Keep going
Add proof to your listings for $9/month
Get the other 7 in the seller profile stack, plus the full FB Marketplace Resellers Club community - $9/mo, cancel anytime.
Join the Club