TL;DR
Marketplace search reads your title and details. Use the plain words buyers type, including common alternate names, and you show up where the buyers already are.
You can have great photos and a fair price, but if your listing does not contain the words buyers type into search, they will never find it. Keywords are how you connect a good item to the people actively looking for it. Getting them right is quiet, high-leverage work.
How to find the right keywords
- 1Search Marketplace the way a buyer would for your item.
- 2Note the terms in the titles of listings that come up.
- 3Include the brand, model, and the plain item type.
- 4Add common alternate names people also use for the item.
- 5Work these words into your title and description naturally.
Buyers use plain, sometimes messy language. Some search "couch," others "sofa," others "sectional." If your item is any of those, include the words people actually type, not just the one you happen to prefer. Covering the common variants widens your reach.
Where keywords go
The title carries the most search weight, so put your strongest keywords there first. The description reinforces them, so weave the same terms in naturally while answering buyer questions. Do not stuff a keyword list at the bottom - it reads as spam and does not help.
Keywords are worth revisiting. If an item is not getting views, try a different common name for it in the title. A small wording change can put you in front of a search you were completely missing before.
Common questions
How does Marketplace search decide what to show?
It reads your title and details heavily and matches them against what buyers type. If the words buyers search are not in your listing, you do not show up, which is why keyword choice drives your visibility.
How do I find the keywords buyers use?
Search Marketplace the way a buyer would and note the terms in the listings that come up. Those are the words people actually type. Mirror them in your title and description.
Should I include alternate names for my item?
Yes. Buyers use different words - couch, sofa, sectional - for the same thing. Include the common variants so you show up in more searches instead of only the one term you personally prefer.
Where should keywords go, the title or description?
The title carries the most weight, so lead with your strongest keywords there. Reinforce them naturally in the description while answering buyer questions. Do not dump a keyword list at the bottom.
Is keyword stuffing a good idea?
No. Stuffing a list of terms reads as spam and does not help. Use the real words buyers type, worked naturally into a clear title and description that also make sense to a human.
My item gets no views - what should I try?
Test a different common name for the item in the title. A small wording change can surface you in a search you were missing. Also double-check the category and item fields.
Keep going
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